I've found that in my own education regarding color correction, the "HOW" of color grading is often very simple and straightforward and can be gleaned from a bit of education and practice. The "WHY" however, is MUCH more complicated and unique to each colorist, and in my opinion is the more important factor that leads to the particular results that a colorist gets out of an image and a project. The "WHY" is really what makes a grade, and explains why one colorist gets one result and another will get something entirely different with the same piece of footage. For myself, I always wished people would explain more of the decision making process that got them to their end result, moreso than the particulars of the software and tools they used to do it. And so, without further ado, here's my "WHY" on this particularly fun commercial grade. Enjoy!