Black and White for Eboost

I really enjoy getting the chance to work in black and white every once in a while, and I got the opportunity to do so a few months ago on a commercial project with Malibu based photographer Jack Guy www.jackguy.com. Jack has been one of my favorite clients to work with over the past year as he has a fabulous eye, and always bring incredibly strong images into the grading suite on every project. Amongst his vast array of work, Jack has a knack for the human form and capturing vibrant and dramatic portraiture, and I'm always excited to see what he's brought in because, quite literally, every shot will stand on its own two feet as an incredibly strong image. Jack's projects are always immensly enjoyable in the color suite as we can really "tweak" and "maximize" the image instead of wasting time trying to correct "mistakes" or just "balance it". Jack's images are always so strong and striking to begin with that we really just end up adding additional "punch" and "enhancement" to what he's already started withe lighting and composition. In this spot, we added some heavy contrast, a bit of grit, and some deep blacks to create a very dynamic look for this energy drink spot. Check it out, and enjoy!