Wednesday, June 8, 2011

Yokohama Tires Duck Duck Goose Commercial

So this is a 30 second spot I graded at Bandito Brothers a few months ago for Yokohama Tires. The spot features off-road racing star Cameron Steele along with his wife and fellow off-road racer Heidi Steele in a spirited game of duck, duck, goose using some sleek transportation (all sporting yokohama tires of course).

This was a really exciting piece to work on from a color correction standpoint as the client was willing to go for a really aggressive look featuring bold saturated colors on the car with a high contrast black and white background around them. It makes for a really "punchy" look with the bright colors of the cars screaming around a stark monochramtic background. VFX rotoscoped the horizon and the skies and also gave me some really useful alpha mattes of the cars in each shot. From there I used a combination of power windowing, and selective chroma/luma keying to achieve the look (and of course do some enhancement work on product logos, tires, etc, its a commercial after all). This was by far one of my favorite color grades this year; its always a pleasure when clients want to push the envelope and really commit to and embrace a sylized look like this.

And if you'd like a little behind the scenes on the "on-set" production of the spot check out this great video:


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